But there’s no denying that Google’s cash cow search engine continues to evolve in ways destined to draw complaints-and competition. The objective merits of this subjective sentiment are up for debate, as Warzel’s article details. While we remain hooked on Google Search, we want it to feel less like an infomercial. “DuckDuckGo and Brave intend to collaborate on co-branded privacy awareness initiatives and experimental pilots,” the companies said in a statement.As The Atlantic’s Charlie Warzel wrote earlier this week, some Google Search users (myself included) feel the ubiquitous tool has been overtaken by annoying ads and SEO gobbledygook.

The two companies have promised there will be more to their collaboration than was revealed in today’s announcement, calling it “only the beginning of a long-term partnership.” The DuckDuckGo announcement could entice some users to give Brave’s browser another look. Since Brave blocks all ads, it has promised to help publishers replace lost revenue with tokens gifted from users who enjoy their content. It launched its own crypto token in June in a $35 million token sale and conducted the first of several planned token giveaways last week to attract new users. The company, founded by former Mozilla CEO Brendan Eich, is currently making a push to expand its reach.

Google has been the default search engine on Brave, but beginning today DuckDuckGo is the suggested option for private tabs.īrave, which launched in January 2016, says it currently has close to a million monthly active users. Brave’s Android and iOS apps will include the DuckDuckGo feature in the first quarter of 2018. The new option is available beginning today on Brave’s 0.19.x desktop browser release. “Within private browsing mode, we find that many people expect their searches to not be tracked, and this new integration with Brave enables them to get the privacy they expect and deserve in that mode.” “We take that to mean that they were being tailored based on their IP address or other fingerprinting techniques using search history from before that session,” DuckDuckGo CEO Gabriel Weinberg explained. DuckDuckGo has conducted studies that revealed Google search results were still being tailored to specific users even when those users were in incognito mode.

Brave browser vs duckduckgo