The choice of hotel also serves as an example of a difficult decision-making process. Most international travelers place a high value on the quality of their accommodations. Traveler satisfaction, personalized service and a better hotel experience are among the top priorities for hotel managers, especially since good hotel service quality enhances travelers’ loyalty and influences their repurchase intentions. The results are discussed, and several recommendations and strategies for hotel managers are provided to enhance their service quality and improve customer satisfaction. The results show that the method is effective for big social data analysis and traveler segmentation in Mecca hotels. The data are segmented, and travelers’ satisfaction is revealed for each segment based on their online reviews of hotels. We collect data from travelers’ online reviews of Mecca hotels on TripAdvisor. To do so, we use support vector regression with sequential minimal optimization (SMO), latent Dirichlet allocation (LDA), and k-means approaches to develop the hybrid method. In this study, we aim to develop a hybrid methodology based on supervised learning, text mining, and segmentation machine learning approaches to analyze big social data on travelers’ decision-making regarding hotels in Mecca, Saudi Arabia. However, revealing customer satisfaction using big social data in the form of eWOM (electronic word of mouth) can be an effective way to better understand customers’ demands. There have been many studies on customer satisfaction that take quantitative survey approaches. Revealing customer satisfaction through the use of user-generated content has been a significant issue in business, especially in the tourism and hospitality context. Big social data and user-generated content have emerged as important sources of timely and rich knowledge to detect customers’ behavioral patterns.

Download hotel with kaaba view